{"id":10266,"date":"2026-01-18T14:06:06","date_gmt":"2026-01-18T13:06:06","guid":{"rendered":"https:\/\/www.dsoverseas.com\/googles-ai-overviews-how-to-keep-your-place-at-the-top-of-search\/"},"modified":"2026-01-31T21:48:35","modified_gmt":"2026-01-31T20:48:35","slug":"googles-ai-overviews-how-to-keep-your-place-at-the-top-of-search","status":"publish","type":"post","link":"https:\/\/www.dsoverseas.com\/en\/googles-ai-overviews-how-to-keep-your-place-at-the-top-of-search\/","title":{"rendered":"Google&#8217;s AI Overviews: How to keep your place at the top of search?"},"content":{"rendered":"<p>Have you noticed that your Google Ads seem to be underperforming lately? That your hard-earned organic position isn&#8217;t generating as many clicks as it used to? You&#8217;re not alone. The culprit has a name: <strong>AI Overviews<\/strong>.<\/p>\n<p>Ever since Google rolled out its AI-generated summaries at the top of results pages, the SEO landscape has been turned upside down. These boxes that synthesize information directly in the SERPs mechanically push everything else down &#8211; including your valuable paid ads and organic results.<\/p>\n<p>At <a href=\"https:\/\/www.dsoverseas.com\/en\/\">DS Overseas<\/a>, we keep a close eye on these developments, which have a direct impact on our customers&#8217; visibility. Here are the keys to ensuring you don&#8217;t lose your place at the top.<\/p>\n<hr \/>\n<h2>\ud83c\udfaf Key points to remember<\/h2>\n<ul>\n<li><strong>AI Overviews take up considerable space<\/strong> at the top of Google results, pushing ads and organic results further down the page.<\/li>\n<li><strong>The impact is even greater on mobile<\/strong>, where display space is limited.<\/li>\n<li><strong>Click-through rates drop by 50%<\/strong> when an AI Overview is displayed, even for sites cited as sources.<\/li>\n<li><strong>Complex informational queries<\/strong> more often trigger these AI insights, while transactional queries remain relatively unaffected.<\/li>\n<li><strong>Adapting your SEO\/SEA strategy<\/strong> is essential: long tail, device bidding and AEO-optimized content are your new weapons.<\/li>\n<\/ul>\n<hr \/>\n<h2>What exactly are AI Overviews?<\/h2>\n<p>AI Overviews (formerly known as SGE for Search Generative Experience) are summaries automatically generated by Google&#8217;s artificial intelligence. In concrete terms, when you type in a complex query such as &#8220;how to optimize my SEO strategy in 2026&#8221;, Google no longer simply displays a list of links.<\/p>\n<p>Instead, a box appears at the top of the page with a synthesized answer, compiled from several web sources. Convenient for the user, but a real headache for advertisers and SEO specialists.<\/p>\n<p><img decoding=\"async\" style=\"max-width: 100%; height: auto;\" data-src=\"https:\/\/cdn.marblism.com\/Jdp9Yoq6Xq7.webp\" alt=\"Illustration of a Google AI-generated summary at the top of search results, showing the impact on SEO visibility.\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<p>These AI Overviews are mainly triggered by <strong>informational queries<\/strong> &#8211; those starting with &#8220;how&#8221;, &#8220;why&#8221;, &#8220;what&#8221;. By contrast, simple transactional queries (&#8220;buy iPhone 16&#8221;, &#8220;book Tunis hotel&#8221;) continue to favor traditional results and Shopping ads.<\/p>\n<hr \/>\n<h2>The real impact on the position of your ads<\/h2>\n<p>Let&#8217;s talk numbers, because that&#8217;s where it hurts. According to the latest industry studies, <strong>click-through rates drop by 50% when an AI Overview is displayed<\/strong> on a query. Yes, you read that right: half the potential clicks disappear.<\/p>\n<h3>Why should we? Three main reasons:<\/h3>\n<ol>\n<li><strong>The user gets the answer without clicking<\/strong> &#8211; that&#8217;s what these summaries are all about: providing information directly in Google.<\/li>\n<li><strong>Your ads are pushed below the waterline<\/strong> &#8211; On desktop, this is already problematic. On mobile, it&#8217;s catastrophic.<\/li>\n<li><strong>Trust in AI<\/strong> &#8211; Users perceive these summaries as a reliable source, reducing their need to explore other results.<\/li>\n<\/ol>\n<h3>The special case of cell phones<\/h3>\n<p>On mobile, display space is limited. An AI Overview can easily occupy the entire visible screen, forcing the user to scroll to see your first ad. And we know that <strong>every additional scroll results in lost conversions<\/strong>.<\/p>\n<p><img decoding=\"async\" style=\"max-width: 100%; height: auto;\" data-src=\"https:\/\/cdn.marblism.com\/-n6t-2V4GpZ.webp\" alt=\"A comparison of mobile and computer displays, highlighting the dominant role of AI Overviews on smartphones.\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<p>For Google Ads campaigns, this means that even a &#8220;1&#8221; position no longer guarantees the immediate visibility you&#8217;re paying for. Your CPC remains the same, but your actual visibility decreases.<\/p>\n<hr \/>\n<h2>How can you adapt your ATS strategy to AI Overviews?<\/h2>\n<p>No need to panic. There are concrete ways to maintain &#8211; and even improve &#8211; your advertising performance in this new context.<\/p>\n<h3>1. Focus on transactional queries and the long tail<\/h3>\n<p>AI Overviews mainly target informational queries. If you focus your bids on <strong>keywords with clear purchase intent<\/strong> and <strong>very specific long-tail<\/strong> expressions, you avoid much of the competition with AI.<\/p>\n<p>For example, instead of targeting &#8220;digital marketing agency&#8221;, choose &#8220;B2B digital marketing agency Tunisia&#8221; or &#8221; <a href=\"https:\/\/www.dsoverseas.com\/tag\/adwords\/\">Google Ads campaign quote<\/a> &#8220;.<\/p>\n<h3>2. Tailor your bids by device<\/h3>\n<p>Since the impact is greater on mobile, adjust your bid modifiers accordingly. Test more aggressive bidding on desktop, where your ads remain more visible, and optimize your mobile budget differently.<\/p>\n<h3>3. Make your ads irresistible<\/h3>\n<p>In the face of an AI summary that already gives &#8220;the answer&#8221;, your ad must offer something more:<\/p>\n<ul>\n<li><strong>A unique value proposition<\/strong> (special offer, warranty, expertise)<\/li>\n<li><strong>Rich ad extensions<\/strong> (additional links, site extracts, calls)<\/li>\n<li><strong>Emotional copywriting<\/strong> that goes beyond mere factual information<\/li>\n<\/ul>\n<p>AI can summarize facts. It can&#8217;t create desire.<\/p>\n<hr \/>\n<h2>AEO: your new SEO priority<\/h2>\n<p>We talk a lot about SEO, but have you ever heard of<strong>AEO<\/strong>? Answer Engine Optimization is the art of optimizing your content to be selected as a source by answer engines &#8211; including AI Overviews.<\/p>\n<p><img decoding=\"async\" style=\"max-width: 100%; height: auto;\" data-src=\"https:\/\/cdn.marblism.com\/k4knyTbrRXa.webp\" alt=\"Diagram illustrating the use of artificial intelligence to analyze web content and optimize AEO and SEO.\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<h3>Grounding links: your new Holy Grail<\/h3>\n<p>AI Overviews include &#8220;grounding links&#8221; &#8211; links to the sources used to generate the answer. Being quoted in these overviews means potentially recovering some of the lost traffic.<\/p>\n<h3>How to optimize for AEO?<\/h3>\n<ol>\n<li><strong>Create content that effectively synthesizes information<\/strong> &#8211; Google favors sources that respond clearly and in a structured way.<\/li>\n<li><strong>Use appropriate formats<\/strong> &#8211; bulleted lists, comparative tables, structured FAQs. These formats are more easily &#8220;digestible&#8221; by AI.<\/li>\n<li><strong>Work on your thematic authority<\/strong> &#8211; The more your site is recognized as an expert on a subject, the more likely it is to be selected as a source.<\/li>\n<li><strong>Optimize for specific questions<\/strong> &#8211; Identify the questions your audience is asking and answer them directly in your content.<\/li>\n<\/ol>\n<p>At DS Overseas, we now integrate<a href=\"https:\/\/www.dsoverseas.com\/en\/tag\/aeo\/\">AEO<\/a> into all our content strategies. It&#8217;s become a must.<\/p>\n<hr \/>\n<h2>Should we be worried about the future of the ATS?<\/h2>\n<p>Let&#8217;s be honest: AI Overviews aren&#8217;t going away. Google is investing heavily in<a href=\"https:\/\/www.dsoverseas.com\/tag\/ai\/\">AI<\/a>, and this trend is set to continue. But that doesn&#8217;t mean the end of paid search.<\/p>\n<h3>What&#8217;s new :<\/h3>\n<ul>\n<li>The <strong>battle for attention<\/strong> gets more intense<\/li>\n<li><strong>Success metrics<\/strong> are evolving (raw CTR is no longer sufficient)<\/li>\n<li><strong>Quality of targeting<\/strong> takes precedence over volume<\/li>\n<\/ul>\n<h3>Which remains true:<\/h3>\n<ul>\n<li>Queries with <strong>strong commercial intent<\/strong> remain profitable<\/li>\n<li><strong>Audiences actively looking to buy<\/strong> always click on ads<\/li>\n<li>A <strong>differentiating message<\/strong> always makes a difference<\/li>\n<\/ul>\n<p><img decoding=\"async\" style=\"max-width: 100%; height: auto;\" data-src=\"https:\/\/cdn.marblism.com\/cPD3OIIGgTz.webp\" alt=\"Representation of an executive choosing between traditional advertising and artificial intelligence-driven digital marketing.\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<hr \/>\n<h2>DS Overseas: your partner for navigating this new landscape<\/h2>\n<p>Faced with these changes, improvisation is not an option. At <a href=\"https:\/\/www.dsoverseas.com\/en\/\">DS Overseas<\/a>, our team monitors changes in Google algorithms on a daily basis, and adapts our customers&#8217; strategies accordingly.<\/p>\n<h3>What we can do for you :<\/h3>\n<ul>\n<li><strong>AI Overviews visibility audit<\/strong> &#8211; Identify which queries in your industry trigger AI overviews<\/li>\n<li><strong>Customized SEA Optimization<\/strong> &#8211; Restructuring your campaigns to maximize ROI despite AI Overviews<\/li>\n<li><strong>Customized AEO strategy<\/strong> &#8211; Creating optimized <a href=\"https:\/\/www.dsoverseas.com\/tag\/contenu\/\">content<\/a> to be cited as a source by Google<\/li>\n<li><strong>Ongoing monitoring and adjustments<\/strong> &#8211; Because the landscape changes every month<\/li>\n<\/ul>\n<hr \/>\n<h2>Conclusion: adapt or disappear<\/h2>\n<p>AI Overviews represent a major change in the way Google displays information. For companies that depend on search engine optimization &#8211; whether paid or organic &#8211; ignoring this development would be a strategic mistake.<\/p>\n<p>The good news? Those who adapt now will get a head start on their competitors. By combining a refined SEA strategy, a solid AEO approach and quality content, you can not only maintain your visibility, but also take advantage of it to stand out from the crowd.<\/p>\n<p>Ready to adapt your digital strategy to the new rules of the game? <a href=\"https:\/\/www.dsoverseas.com\/en\/\">Contact the DS Overseas team<\/a> &#8211; that&#8217;s what we&#8217;re here for. \ud83d\ude80<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you noticed that your Google Ads seem to be underperforming lately? That your hard-earned organic position isn&#8217;t generating as many clicks as it used to?<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":10192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[232,240,219,221,218,220],"tags":[241],"class_list":["post-10266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-case-study","category-communication-agency-tunisia","category-digital-marketing","category-lead-generation","category-referencing","tag-aio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Overviews by Google - Agence de communication et Marketing Digital Tunisie<\/title>\n<meta name=\"description\" content=\"AI Overviews from Google: How to keep your place at the top of searches? 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