A strategic collaboration to raise the profile of energy in the Mediterranean region
RIDA Technical Services (RIDA T.S.), leader in technical solutions for the energy industry in Libya and North Africa, has chosen DS Overseas to support its event communications at the OMC MED ENERGY Conference & Exhibition(find out more). Every two years, this not-to-be-missed event in Ravenna (Italy) brings together the major players and innovative minds in the Mediterranean and global energy sector.
To support the visibility and premium positioning of RIDA T.S. at this edition, our team imagined and designed all the invitation media: paper invitation, digital invitation for social networks, and personalized email signature. Here’s how we orchestrated this 100% creative and strategic mission.
OMC MED ENERGY: an international meeting place for a demanding market
OMC MED ENERGY is much more than a trade show: it’s THE platform for dialogue and exchange on the major challenges and opportunities linked to the transformation of the energy sector. Each year, it attracts decision-makers, institutional partners, industrialists, start-ups and researchers, providing fertile ground for synergies, business and innovation.
RIDA T.S.’s presence at OMC MED ENERGY underlines its position as a forward-looking partner in the sector’s technological and sustainable development. For RIDA T.S., it was essential to distinguish itself through strong, unifying and immediately recognizable event communications.
Event communication strategy: our approach
Co-create invitations in the image of RIDA T.S. excellence.
The invitation, the first point of contact for VIPs and partners, must embody the vision, modernity and commitment of RIDA T.S. Our method :
- Regular discussions with RIDA T.S.’s marketing department on the brand’s positioning, tone, key messages and graphic codes.
- Benchmark graphic trends in B2B events, but also monitor the visual bias of other exhibitors in the energy sector.
- Proposals for exclusive creative concepts in line with RIDA T.S.’s international ambitions.
Consistency and omnichannelity
To guarantee a unified image across all points of contact, each version of the invitation has been designed according to an omnichannel logic:
- Elegant, distinctive paper for hand-delivery and premium mailings
- Dynamic digital version adapted to social networks to maximize reach and community engagement
- Event email signature, integrating branding, practical information and a call-to-action to the event
This cohesion enables RIDA T.S. to effectively mobilize its network and promote its identity as a forward-looking company.
Focus on creation: three media, one common thread
1. Premium paper invitation
The physical version of the invitation benefited from special work on materials, composition and graphic finishes. The format, the integration of the brand colors, the sobriety of the text and the clarity of the information convey an impeccable professional standing. The visual also conveys RIDA T.S.’s values of innovation, reliability and expertise.
Paper invitation preview :
(See the real invitation: OMC MED ENERGY paper invitation)
2. Digital invitation social networks
To create buzz before and during the event, we also designed a version optimized for social platforms: LinkedIn, Facebook, Instagram… This digital invitation uses the visual code of the paper version, adapting it to digital constraints (legibility, quick impact, clear call-to-action).
Our objective: to ensure that the invitation is shared, relayed and immediately identifies RIDA T.S. as a key player in the OMC MED ENERGY market.
(See visual: OMC MED ENERGY social networking invitation)
3. Event-based email signature
The user experience is not limited to the event or to digital media: every e-mail exchange becomes an opportunity to highlight RIDA T.S.’s presence and dynamism at OMC MED ENERGY. We created a personalized signature incorporating event branding, to generate traffic to the event site, or to invite people to meet the teams on site.
Tip: check out our other email signatures for corporate events, available in our online references.
Recognized expertise in the B2B events sector
For several years now, DS Overseas has been supporting companies and institutions in the design of high value-added event communications. Our expertise covers creation, strategic consulting, operational management and multi-channel distribution of media (print, digital, social networks, email marketing…).
With references such as RIDA T.S., as well as major international events, we help our customers to :
- Stand out from the crowd with original, elegant media
- Efficiently activate all off & online levers
- Reinforce the impact and premium perception of their brand
- Boosting network mobilization and participation in the event
To find out more about our global event solutions, visit the DS Overseas website or browse our other projects in our portfolio.
Why entrust your event communication to DS Overseas?
Event expertise is not limited to graphic design. At DS Overseas, we support our customers throughout the entire chain:
- Custom design and production of communication media
- Integration of event codes and respect for each organizer’s charter
- Controlling deadlines even during rush periods
- Digital management: community management, targeted advertising, analytical impact reporting
- Post-event follow-up to measure ROI and engage the community over the long term
RIDA T.S. was seduced by this level of high standards and responsiveness, which we make available to every customer.
Find out how to boost your visibility at upcoming events
More than just an invitation medium, DS Overseas event communication creates a “wow” effect and boosts your reputation with prospects, partners and customers.
Would you like to find out more, or discuss your next event project?
Contact us via our DS Overseas website, or discover the RIDA Technical Services page(official website).
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Want to see more examples? Find out more about our assignments for Libya Build or download the RIDA T.S. brochure in PDF here.
Related categories :
| Offshore communication agency | Portfolio
Written by DS Overseas, a communications & digital marketing agency specializing in international B2B events.
