Community Management CORP
DS Overseas handled all the visuals for CORP‘s Community Management.
Community management involved the following tasks:
- Orientation sessions on various topics: sales, accounting, CM
- Mobile application: Announcement for a mobile application for professional reconversions
- Ramadan greetings: start of the holy month and Aid greetings
- Temporary closure following a change of address from Tunis to the Urban Center
- Announcements of CORP team interventions in the media, events and faculties.
- Media coverage of major CORP events: ministries, conventions, official visits.
Our teams set up a graphic charter and editorial line for our client Centre d’orientation et de reconversion professionnelle. The visuals are submitted to the client for validation, as well as to Facebook for validation testing in order to optimize sponsorship.
Community Management CORP
Mission duration
Our mission lasted 6 months, and we tried to optimize the client’s budget as much as possible. In certain periods (peak periods or major events), the agency was able to support its client with a very large number of visuals: the record was 98 visuals for one month. The client also benefited from a dedicated team consisting of an art director and a community manager.
What is community management?
Community management is a broad term, covering a wide range of activities, in which community members interact with each other to promote a common cause, or an interest in a common organization. In this article, we’ll take a closer look at this new discipline of digital communication. First, we’ll focus on the role of community managers. Then, we’ll look at the missions covered by community management.
The role of Community Managers in Community Management
Community Managers are the key players in this interaction. They coordinate and lead groups of participants within the community, in order to achieve a common goal, generally increasing awareness of the common cause, or improving its image. To achieve this, they publish content they create or are provided with, moderate comments and encourage engagement.
An effective Community Manager must be able to motivate and inspire members of this virtual community to work towards common goals. He or she must also deal effectively with any potentially threatening situations.
The CM: for what missions?
A community manager creates, develops and moderates online communities, often around a specific brand or cause.
The Community Manager keeps the brand in front of the public, as the community grows. He or she is even the guarantor of the brand’s online image.
The Community Manager can also cultivate a relationship with the public, build loyalty among community members and create a strong bond of trust and admiration. These are all objectives that are achieved when a Community Manager maintains consistency and accountability in delivering the correct message to the audience.
