Community management oil company
Our agency handles all community management operations for oil company Rida TS, i.e. the management of our customer’s social networks .
Our teams manage the following elements:
- Setting up an editorial line
- Graphic design of posts
- Automated publishing on Facebook, Twitter and LinkedIn
- Choice of best time to post and best day to post.
- Sponsoring posts, all publications have a daily budget.
- Fan recruitment according to the Pack chosen by the customer
- monthly reporting on all social networks managed by the agency: Fcaebook, Twitter and LinkedIn
- monitoring and researching world literature on oil and gas industry topics
This mission has the following characteristics:
- Community management oil company for the Libyan, Tunisian and Algerian markets
- The language used is English for 95% of publications and 5% in Arabic. We are one of the few English-speaking community management agencies in Tunisia.
- Highlight our customer’s performance and projects to increase lead generation through management of the customer’s social networks.
- Our agency specializes in the oil sector in Tunisia and other international markets.
community management offshore – Rida TS
Community management for an oil company
An oil company belongs to a very specific sector of the economy, commonly referred to as the rent economy. The company in question is sitting on a mountain of gold, and its sole mission is to exploit it. There’s no need for innovation, let alone market penetration, because consumers are loyal: everyone needs oil, no question about it. In this context, does an oil company need to communicate on social networks? And if so, to which audience?
Community management and acceptability communication
Oil companies often have a bad image. It is therefore important for them to restore their image. We recommend specific use of social networks. The aim is to show the company as it should be: a recognized organization that invests part of its profits in the service of others, particularly in environmental actions.
As its name suggests, acceptability aims to show that the oil company is not bad for the planet or for individuals. In this way, social networks can be used to showcase the company’s positive actions.
Social networks and internal communication in the oil industry
Every oil company needs to develop and implement a program to ensure effective communication throughout the organization. Teams need to know who is assigned to specific tasks and how the task is carried out. Trainees need to understand the value of collaboration between colleagues and how the team achieved its goal. A good program will ensure communication between managers and team members, so that company objectives are met and exceeded. For a successful internal communication program, nothing beats the use of professional social networks such as Linkedin.
