RIDA T.S. at Libya Build: our creative mission for an unmissable event
In May 2025, all the attention of the construction industry was focused on Tripoli and the Libya Build trade show, a flagship event attended by thousands of professionals every year. Once again this year, RIDA Technical Services (RIDA T.S.) made its mark by showcasing its know-how and innovative engineering solutions. DS Overseas had the pleasure of supporting RIDA T.S. with a 100% creative mission: to design the paper and digital invitations and e-mail signature that propelled their visual communication before and during the show.
This article takes you behind the scenes of this project, from strategic thinking to graphic execution, with useful links to find out all about it.
Challenges and ambitions: setting the tone for Libya Build 2025
For this 15th edition of Libya Build, the brief was simple but ambitious: to promote the participation of RIDA T.S. (exhibitor Hall 2, Stand H2.11) as a key player in engineering and EPC in Libya, while conveying the brand’s spirit of innovation. The aim was to catch the eye, inspire interest and reinforce the image of technical expertise… at first sight!
Our mission: to create a consistent visual identity across three key media:
- paper invitation,
- digital invitation for social networks,
- the special event e-mail signature.
Paper invitation design: making an impression right from the start
Paper invitations are still the best way to reach key decision-makers and partners. For RIDA T.S., we designed a sleek, premium invitation, playing on the sector’s corporate colors and graphic codes.
Key design elements :
- Elegant square format to stand out instantly in a pile of mail;
- The use of blue and gold reflects the modernity, reliability and high standards of RIDA T.S. ;
- Titles on the image: “OFFICIAL INVITATION”, “Libya Build 2025”, all in clear, powerful typography, with no superfluous effects;
- Discreet integration of the logo and the words “Hall 2, Stand H2.11”, vital for guiding visitors to the stand;
- Prominent “Join us” call-to-action to encourage people to meet the team.
Find the final version of the paper invitation here :
View paper invitation
To find out more about RIDA T.S.’s identity and achievements, see the full corporate brochure.
Digital invitation for social networks: visibility, modernity and engagement
In the digital age, the impact of communication on social networks is crucial to amplifying the reach of an event. We therefore adapted the paper design to create an optimized version for LinkedIn and Facebook, ensuring perfect graphic consistency.
Digital version highlights:
- A square/rectangular visual adapted to social network formats;
- Dynamic use of colors and logo, for a professional look that’s instantly recognizable in news feeds;
- Perfectly legible titles on the image, respecting the syntax “INVITATION | Libya Build 2025”, to maximize visibility;
- Integration of a QR code leading directly to the RIDA T.S. page on the official Libya Build website or to a contact page, making it easier to book an appointment.
Creative overview :
See the social network invitation
You can find other examples of our graphic creations in our portfolio of event creations.
Event-based e-mail signature: every detail counts
The personalized e-mail signature is too often underestimated. Yet it’s the perfect way to get your brand across to every contact, even before the show. For RIDA T.S., we designed it as an extension of the invitation’s visual identity, incorporating all key Libya Build information.
The design incorporates :
- RIDA T.S. logo,
- Visual reminder of the event,
- Dates “May 12-15, 2025, Tripoli”, location “Hall 2, Stand H2.11”,
- Direct link to the Libya Build website(libyabuild.com) or the event’s LinkedIn page,
- A “Schedule an appointment” call-to-action button.
Curious to see what it looks like?
See the final e-mail signature
The DS Overseas process: expertise, advice and adaptation
At DS Overseas, every creative assignment begins with a phase of listening and co-creation: immersion in the customer’s world, precise understanding of the business challenges, monitoring of design and event trends in the industrial sector.
For RIDA T.S., we proposed several graphic directions, testing with the marketing team what resonated best with the target audience: entrepreneurs, engineers, decision-makers, investors. The proposals were challenged and refined until the right balance was struck between visual impact, clarity of information and respect for professional codes specific to engineering.
Read our customer testimonials on our dedicated page.
Results: a distinctive and effective campaign
By combining high-end print, an outstanding digital presence and a lead-triggering e-mail signature, RIDA T.S. succeeded in capturing attention and generating a significant flow of qualified appointments during Libya Build.
Points to remember :
- The paper invitation was sent in advance to VIP partners, ensuring maximum attendance at the stand.
- The digital invitation multiplied organic reach on LinkedIn and Facebook, generating over 250 interactions before the event.
- The e-mail signature acted as a daily reminder to hundreds of contacts, boosting brand awareness and immediate recognition.
Want to boost your event presence?
The success of an event communication strategy depends on creative excellence, but above all on the coherence of each point of contact with your stakeholders. DS Overseas supports ambitious companies (industry, service, tech, etc.) in the design of their visual identity, their print & digital strategy and the promotion of their key events.
Discover other missions and inspirations on our website or contact our team to discuss your own challenges!
Useful links :
- Official RIDA T.S. website: rida-ts.com
- Exhibition info: Libya Build 2025
- Paper invitation: PDF download
- Invitation social networks : Visual
- E-mail signature: Overview
For more information, please visit our event agency page.
See you soon for the next DS Overseas creative project!
