Social network management has become a key component of any effective communications strategy for ambitious technical companies like RIDA T.S. As an agency, DS Overseas supported RIDA T.S. in setting up and running its digital presence on Facebook and LinkedIn, taking full charge: definition of the editorial line, visual design, social listening and management of the Facebook Ads and LinkedIn Ads campaigns.
Structuring a customized editorial line
Right from the start of our collaboration, we worked on creating an editorial line adapted to RIDA T.S.’s DNA, objectives and audience. This strategic axis serves as the backbone for all our communications on the networks:
- Definition of tone and vocabulary: adapting to the industrial sector and technical innovation, while keeping the language accessible to the various target audiences.
- Choice of recurring themes: highlighting flagship projects, expert testimonials, innovations, success stories and energy sector news.
- Planning of publications: development of a rhythmic editorial calendar, guaranteeing coherent and effective communication on Facebook and LinkedIn.
The editorial line enables the brand to structure its points of contact, establish its values and unify the graphic and editorial rendering. It’s the foundation on which digital credibility with its community is built.
Production and visual design: identity in images
To stand out on networks where visual competition is intense, our graphics team has produced tailor-made static and animated content: 
- Brand visuals: the RIDA T.S. graphic charter is applied to all media to ensure visual continuity between digital and print.
- Creative design for corporate and institutional posts and projects: inspiration from the technical sector and industry-specific codes.
You can see examples of our creations here:
Each visual is integrated into the overall strategy to reinforce the brand image and maximize community engagement.
To explore other creative achievements, visit our DS Overseas portfolio.
Social listening: active listening and sector analysis
Managing social networks also means anticipating expectations and capturing trends in the RIDA T.S. ecosystem in real time.
- Monitoring conversations about the brand, the competition and the energy sector on Facebook and LinkedIn.
- Analysis of feedback (comments, shares, reactions): understanding market insights and adjusting the content plan.
- Competitive intelligence: regular benchmarking to position the brand, detect emerging issues and stay at the forefront of innovation.
This investment in social listening enables us to provide RIDA T.S. with the best possible advice on the communication highlights and differentiating points to promote.
Management and animation: an active, federated community
Effective social media communication also relies on regular animation and moderation of accounts:
- Publication according to a pre-established schedule, with messages adapted to suit platforms and current events.
- Interaction and moderation: rapid, personalized responses to questions, reactions and private messages to ensure subscriber satisfaction and loyalty.
- Monthly reporting: analysis of performance, engagement rates, organic/paid reach and strategic recommendations for improvement.
We steer every step of the way to maintain a healthy, inclusive and sustainable community dynamic.
Advertising campaigns: Facebook Ads & LinkedIn Ads
To ensure visibility and the prospecting of new qualified leads, we have designed and set up high-performance advertising campaigns:
- Definition of target audiences according to sector, function, decision-making level and geographical area.
- A/B testing of visuals and messages to maximize the effectiveness of invested budgets.
- Conversion tracking: analysis of traffic, interactions generated, contact requests and return on investment (ROI).
The combined use of Facebook Ads and LinkedIn Ads enables RIDA T.S. to address its B2B prospects while reinforcing its global reputation.
To find out more about our expertise in digital campaigns, visit our home page or leaf through our presentation brochure.
Continuous analysis and optimization
One of the strengths of our methodology lies in “data-driven” management, based on :
- Monitoring KPIs, analyzing the best publications, identifying promising themes, and adapting strategy on an ongoing basis.
- Agile methodology integrating customer feedback, campaign results and the evolution of social platforms.
- Monitor Facebook & LinkedIn algorithms to adapt formats, schedules and content types to the latest trends.
Our goal: to guarantee RIDA T.S. a sustainable performance, solid organic growth and a unique brand presence on its networks.
To find out about other projects we’ve carried out for technical and industrial players, visit our customers & testimonials section.
DS Overseas, your partner for inspiring, high-performance, tailor-made corporate social networks.
