An overview of the US advertising industry

Digital advertising (Digital Marketing) remains the engine of growth.

Returning to advertising forecasts at an average individual level, the story remains more or less as it was in the old forecasts.

Digital advertising continues to grow at a steady pace, with estimated growth of 22% in 2021, compared with an estimated growth rate of 7.3% for the 2020s, excluding political advertising.

This result is likely to be driven by the activity of smaller companies, as well as by major brands who are redirecting their spending towards digital media to support their still rapidly growing e-commerce activities.

This is exacerbated by declining investment in offline advertising such as television, prompting marketers to look for alternative outlets for their budgets.

Communication agency USA

A USA communications agency supports companies (in any sector or form: B2B, B2C, associations, NGOs, etc.) in setting up their communications resources. Most of the time, it designs a communications strategy tailored to its client’s needs and objectives, and then implements the means it has recommended.

The first mission of a communications agency is consulting, but not only:

• Internal communication: company magazine, incentives, employee sports associations
• External communication: social networks, website, posters, PR, sales documents

DS Overseas is a communications agency with several references in the USA market.

It is a global company, taking charge of all elements of its customers’ communication strategy, both offline and online.