I2E brochure
Our agency took on the task of designing and printing the corporate brochure for our client I2E.
The brochure had the following technical specifications:
- Number of pages: 20 pages
- Paper: 170g mat coated
- Color: full color R/V
- finishing: saddle-stitching + cover lamination
- print run: 2000 copies
Initially, we worked on a 24-page basis for the brochure, but by mutual agreement with our customer, we were able to reduce the quantity to 04 pages. In addition, we were able to deal with an emergency as the customer was taking part in an event, so we needed a few copies of the brochure at short notice. The solution was to print around twenty copies in digital offset, to make up for the lack of corporate brochures on our customer’s stand.
Brochure for your B2B event
Brochure for your B2B event. Brochures are one of the very first and most important elements of any marketing campaign. Brochures can be used to introduce a company, its products or services, and even as a brochure stand atan exhibition or trade show.
What is a brochure and why do you need one for your B2B event?
Brochures are a practical way of transporting information about your company from one place to another without risking damage, for example by folding the pages or leaving them wet (and more expensive) in the rain. Brochures are often handed out by sales staff at face-to-face meetings with potential customers, but they can also be distributed by other means, such as letters and e-mail campaigns.
I2E brochure
Tips for an effective B2B event brochure
Tips for create an effective brochure for your B2B event:
- Keep it simple: The more complex your brochure , the less likely people are to read it. Keep your design and text simple and easy to understand.
- Use images: Graphics and images help separate the text and make the brochure more interesting to read.
- Use headings and subheadings: Headings and subheadings help organize content and make it easier to read.
- Make it visually appealing: Use attractive fonts, colors and layout.
Project carried out in February 2017
