Greetings card design
Greetings card design, a mission we successfully undertook for our client Chartered Accountant Partners.
We designed an electronic greeting card to be sent via email for our client CAP, to wish its partners, customers and the firm’s entire business community a happy administrative year 2016.
cap 2016 greetings card
Why make a corporate greeting card?
Corporate greeting cards are one of the most overlooked and underutilized marketing tools available to a company. When sent at the right time, they can have a significant impact on a company’s relationship with its customers or industry peers.
They have become an expected aspect of any customer interaction, and if done correctly, the card will not only be an excellent marketing tool, but will also build relationships with the company’s customers.
There are a few important questions to ask when deciding what type of card to send. The first thing to ask is “Who is the recipient?”.
If you’re having trouble imagining your audience’s personality, think about this: What do they do for fun? What’s their favorite movie? What qualities do they appreciate most? How are they like you? It’s easy to get caught up in trying to please everyone and forget who you’re really trying to reach.
For example, if your product or service is aimed at adults (teachers, accountants), don’t use a child-friendly card with cartoons like “You Rock!”. On the other hand, if your company specializes in products for children (toys, summer camps, etc.), a humorous card would be appropriate. The second question
Operation carried out in December 2015
