Boost your Facebook page for free! Here’s an excellent question that we’re going to try to answer.

How do you get Facebook users to comment, share and “like” your posts as much as possible? Every business owner asks himself or herself this question sooner or later. With around 30 billion posts created on Facebook every month, it’s not that easy to attract users’ attention.

Large companies devote a lot of resources to promoting their Facebook page. But can a company with a small budget succeed on this social network? We’re convinced it can. And we’ll tell you how. We have a few tips in store to help you boost your Facebook page for free.

Publish posts at the right time

Whether in everyday life or online, timing is everything. It’s important not only to publish interesting and useful content, but also to do it at the right time, otherwise there won’t be anyone to read it. Identify your target audience and find out what times these users are usually online.

There are a plethora of free online tools that can help you analyze activity on your Facebook page and create a publishing schedule that best suits your target audience. These applications can also help you set publication deadlines so that your posts don’t appear too often in your News Feed.

Our agency is equipped with an AI platform that automatically calculates the “best time to post”.

Test different types of publication

Depending on the content of your Facebook page, different types of posts can produce different results. Your challenge is to understand what your target audience responds best to: images, videos, text links, questions, fun facts or memes.

Social marketing is not possible without testing. Try out different types of publications and compare the public’s reaction to them. This will give you the information you need to further optimize your content.

Call to action

The number of “Likes”, “Shares” and comments under a publication determines the number of people who have viewed that post. All these actions are reflected in the News Feed of those who shared them (and their friends), increasing the rating of a given publication and making it visible to a larger number of users.

Don’t hesitate to ask people to click on the “Like” button, share your publications or identify their friends. If you provide them with quality content, they’ll be only too happy to do so. You can experiment with content that already calls for this type of action.

Optimize your post with links

You probably already know that when you publish a link, Facebook automatically adds a title, a subtitle and a small image to your post. It’s worth taking the time to optimize these by adding a more appropriate caption, or simply some text you think might better capture your audience’s attention.

Use hashtags

Hashtags categorize your post and make it more visible in search results. Adding a hashtag will increase the number of people who see your post, especially if you use a hashtag that’s currently trending. The key is to approach the issue wisely: using hashtags too often can irritate the people you’re trying to interact with.