E-mailing NATAS
We designed a visual for an e-mailing for our customer NATAS, as part of the “Traffic light” campaign and the launch of 360° Certified.
Flyer NATAS
E-mailing is the most widely used digital channel, and for good reason. It lets you :
(1) reach your audience on a large scale,
(2) personalize content for each recipient based on his or her behavior and interests, and
(3) track your return on investment using metrics.
In a marketing context, e-mail is an excellent way of distributing content that is relevant to your audience. E-mail can be used as a means of distribution:
- promotional offers or discounts
- newsletters or other publication updates (news, blog posts, etc.)
- information on new products
- customer support updates (e.g. in the event of a breakdown).
E-mail allows you to do this relatively inexpensively and in a highly targeted way. You can use tags in the e-mail marketing platform of your choice (e.g. HubSpot) to segment your list into different groups based on interests or other criteria.
For example, if you have a blog about several industries and you want to send information about one industry but not another, you can use tags to target one group or another. You can also use tags such as “new subscriber” or “active buyer” to deliver only the most relevant content to people likely to be interested. This helps you avoid wasting time
