NATAS direct mail campaign
For a direct mail campaign, we designed a postcard for our customer NATAS.
This operation is intended for the launch of a new service: 360 site survey, a software package that enables continuous online monitoring of industrial installations for protection against asbestos hazards.
The flyer was A5 recto/verso.
Direct mail is a useful way of communicating with customers and potential customers. When used correctly, it can be an effective channel for generating leads, building brand awareness and providing information about products and services.
When you’re thinking about designing a direct mail campaign, there are several things to consider. First and foremost, you need to ensure that your direct mail is something special. That means it has to be unique in some way. If there’s nothing special about your mailing, there’s no point in sending it.
The second element to consider when designing a direct mail campaign is the design of your letterhead or envelope. The letterhead or envelope should be aesthetically pleasing and provide information about your company and its products or services.
The third element to consider when designing a direct mail campaign is the mailing list. You need to make sure that anyone who receives this letter has actually requested it, or has given their consent for you to send them this type of marketing material.
The fourth thing to bear in mind when designing a direct mail campaign is to make sure that everything on your letterhead matches what’s said in your letter, so that there are no contradictions between the two things, which could confuse the people who receive them.
Project carried out in February 2014
