Promotional and event emailing
We have designed various emailings for our customer PhoneControl.
The first emailing was for a promotional campaign for a Multichannel contact center. The emailing had a 600px x 960px portrait format with external links allowing registration via a contact form.
The second one was part of the communication around our customer’s participation in the E-commerce Paris 2012 event.
The third emailing is for the event management of Med IT Alger 2012.
It was sent to registered participants to remind them of the event details and invite them to visit our customer’s stand.
Our team worked in collaboration with PhoneControl to ensure that the emails reflected our client’s brand image and communicated key information effectively. We also used email marketing techniques such as personalization, the use of compelling call-to-action and responsive design to ensure a good user experience on all types of devices.
In addition to promotional emailing, we also created a special campaign for the event on social networks. Using relevant hashtags such as #MedITAlger2012 and collaborating with industry influencers, we managed to generate high visibility and buzz even before the event began.
At the event itself, our team maintained the customer’s live social media presence to share real-time updates, photos and videos of the stand and activities. The overall campaign had a positive impact on attendance at Med IT Alger 2012 for our client, who received a lot of positive feedback and strengthened its presence on social networks.
Promotional and event emailing
The importance of e-mail design in a company’s communications policy
Today, e-mail is the most widely used communication tool in the business world. It’s also an effective way of reaching customers and prospects, as well as internal employees. With so many people using e-mail every day, companies need to ensure that their e-mail messages are easy to read and understand. Here are a few tips for designing e-mails that will help improve your company’s image:
Make sure your subject line is clear. The subject line should be brief but descriptive enough to let the recipient know what they’re going to read in the body of the message. If you want to get straight to the point, write something like “Urgent message” or “Special offer”. Make sure there’s nothing else in the subject line other than your main message, as it could be confused with spam filters or other unrelated e-mails.
Use short paragraphs and bullet points whenever possible. Long paragraphs can be difficult to read on a small screen, such as a cell phone or tablet. This makes it easier for readers to assimilate information all at once, without having to scroll through large blocks of text on several screens.
