JPO Mecahers – Communication management

JPO Mecahers – Communication management: a mission successfully taken on by our agency!

For PR communication around the event, we designed an e-mailing to manage invitations, and an interactive presentation (XML) to be broadcast on the company’s TV screens, as well as at the press conference.

The importance of event communication in managing open days for an aeronautics company

The importance of event communications in the management of open days for an aeronautics company like ours cannot be underestimated. It enables us to promote our know-how and innovations, and to reinforce our image with key players in the sector.

Thanks to our communications expertise, we were able to create an attractive, personalized e-mailing to invite participants to the event. We also used an interactive XML presentation to provide detailed information on our products and services at the press conference.

Our agency carefully managed communications before, during and after the event to maximize its impact. We used social media to create buzz and draw attention to our participation in the event, using relevant hashtags such as #DSOpenHouse and #Aerospace.

During the open day, we organized guided tours of our state-of-the-art facilities and live demonstrations of our flagship products. We also created interactive activities such as flight simulators and VR experiences to provide an immersive experience for our visitors.

Thanks to the positive feedback we received at the event, we were able to establish new contacts and strengthen our professional network. We were also able to share our knowledge and expertise with other companies in the sector, leading to future collaboration opportunities.

After the event, we continued to use social media to promote our business and maintain interest around our participation in the open day. We also followed up on the leads we had obtained at the event, which resulted in new business for our company.

JPO mecahers

Emailing definition

It’s a versatile tool: e-mails can be text-only, or include attachments and other media. It’s also an effective way of gathering information from customers, collecting data and providing customer service.

To adopt this tool, companies need to have an e-mail strategy. This includes defining rules about what type of e-mails are acceptable to send and when, creating a database that will be used to organize customer information and track subscriptions or registrations, setting up inbound filters so that appropriate e-mails are directed to the relevant departments (such as sales or customer service), and setting up outbound filters so that the most important information about your company is sent directly to the inboxes of your potential customers.

The art of emailing is one of the most important skills in the world of digital marketing. With emailing, you can engage directly with your customers and send them personalized messages. An excellent way of doing this is to send personalized e-mails, as they are more likely to be clicked on than ordinary e-mails.

“Email has proven to be a very effective tool for acquiring new customers, but it’s also an effective tool for keeping existing customers engaged,” explains Chris Winfield, co-founder of The Email Laundry. “In fact, many companies have found that when they send newsletters or other email marketing, the return on investment (ROI) from these campaigns is much higher than other forms of digital marketing.”